What Should Be In Your Business Plan?
By Karyn Greenstreet

• Your business idea in three sentences.
• Your target audience.
• The challenges that your target audience faces.
• The benefits of using your products and services to meet those challenges.
• Your company brand and image.
• Your projected revenue and expenses for a year.
• If you project more expenses than revenue for the first year, a statement about where the money will come from to pay for those expenses.
• A list of your major competitors, and how you are different from them.
• At least six marketing techniques you're planning to use over the coming year, when you plan to implement them, and what results do you expect from them.
• A list of people who you will need to hire to implement your business plan or marketing plan (unless you have the business skills and time, yourself, to do all the work).